Privacy Policy

Last updated: March 11, 2026

Overview

Atlas: Fitness Motivation ("Atlas," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains what data we collect, how we use it, and your rights regarding that data.

Data We Collect

Local Device Data

Atlas stores your preferences, favorites, streak data, and theme settings locally on your device. This data is not transmitted to our servers.

Analytics (PostHog)

We use PostHog to collect anonymous usage analytics. This helps us understand how the app is used and improve the experience. Analytics data includes feature usage patterns, screen views, and app events. We do not collect personally identifiable information through analytics. Analytics data is retained for 12 months.

Subscription Data (RevenueCat)

Subscription purchases are processed through Apple's App Store and managed by RevenueCat. RevenueCat may collect an anonymous user identifier and purchase history to manage entitlements. We do not have access to your payment information — this is handled entirely by Apple.

How We Use Your Data

  • To provide and improve the Atlas app experience
  • To track anonymous usage patterns via PostHog
  • To manage your subscription status via RevenueCat
  • To send daily reminder notifications (if you opt in via device settings)

Data Sharing

We do not sell, rent, or share your personal data with third parties for marketing purposes. Data is only shared with the service providers listed above (PostHog, RevenueCat) for the purposes described in this policy.

Your Rights (GDPR / CCPA)

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you
  • Request deletion of your data
  • Opt out of analytics tracking
  • Request data portability
  • Withdraw consent at any time

To exercise any of these rights, contact us at admin@loriccoandco.com.

Children's Privacy

Atlas is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete that information.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of Atlas after changes constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy, contact us at admin@loriccoandco.com.